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Sunday, November 15, 2009

Why does Google hate Design?

Decided to give SketchUp Pro a test-drive after discovering that Blender is problematic on the G5/PowerPC and that the free SketchUp is missing some features I need.

On the download page is the usual demographic survey, which includes this gem:

Industry:

  • Architecture
  • Cabinetry
  • City Planning
  • Civil Engineering
  • Computer Consulting
  • Construction
  • Contractor
  • Entertainment
  • Facilities Management
  • Gaming
  • GIS
  • Graphic Design
  • Hobbyist
  • Home Building
  • Interior Design
  • Landscape Architect
  • Marketing
  • Mechanical Engineering
  • Software
  • Survey

First, note the lack of “other”. You are going to tell Google exactly what it is you do or you cannot download the software. How can you have data-driven decision-making when people can weasel out and choose “other”?

Now, note the horrid inconsistency in the hierarchies of the various industries listed and the amount of overlap in some of the categories.. We go from the extremely broad categories of “Entertainment” and “Software” to the very specific discipline of “Cabinetry”. I guess if you’re a furniture designer who doesn’t specialize in “Cabinetry” you’re just an “Interior Design” person. Or maybe “Entertainment”, because people sit on your furniture while being entertained. Isn’t “Gaming” a form of “Entertainment” and “GIS” a type of “Software”?

Of course, the only design disciplines mentioned are “Interior” and “Graphic”, I guess Industrial and Interaction Designers aren’t really designers, they’re “Mechanical engineering” or “Software”. It’s also interesting that the only two design disciplines called out are also the ones commonly (and incorrectly) associated with women designers: interior and graphic.

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posted by jet at 19:53  

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