Hugh Graham has an excellent essay on design and aspirational consumer culture. I think he’s on to something and that his idea of artisanal design — convincing people to buy ugly, flavorful heirloom tomatoes instead of perfect, bland grocery store tomatoes — is going to be quite important in the future. Well, if we want to survive as a species and all that. If we just want to consume ourselves to death, we’re already on the right track for that.

Technorati Tags: artisinal design, sustainability