It does, you know. You just have to get it hot enough.

Sunday, April 13, 2008

Hugh Graham Essay on Aspirational Consumerism

Hugh Graham has an excellent essay on design and aspirational consumer culture. I think he’s on to something and that his idea of artisanal design — convincing people to buy ugly, flavorful heirloom tomatoes instead of perfect, bland grocery store tomatoes — is going to be quite important in the future. Well, if we want to survive as a species and all that. If we just want to consume ourselves to death, we’re already on the right track for that.

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posted by jet at 11:56  

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